Why does this remind me so much of Coralgate?!
I read an article in an advertising trade paper yesterday about faux-greening, it was really interesting and an indication of the times, I think. I felt that Temple St. Clair was a perfect example. According to the article more and more people are starting to figure out that just because companies like Exxon Mobile, certain paper manufacturers, etc, claim to be green, doesn't make it so, and to put on that pretense makes them look pretty bloody silly. It's something we should all hopefully take a lesson from as we little guys move forward with our business goals.