Why does this remind me so much of Coralgate?!
McDonald's, Pepsi, KFC Tapped To Help Write UK Obesity, Alcohol Policy
I read an article in an advertising trade paper yesterday about faux-greening, it was really interesting and an indication of the times, I think. I felt that Temple St. Clair was a perfect example. According to the article more and more people are starting to figure out that just because companies like Exxon Mobile, certain paper manufacturers, etc, claim to be green, doesn't make it so, and to put on that pretense makes them look pretty bloody silly. It's something we should all hopefully take a lesson from as we little guys move forward with our business goals.
It's also called "greenwashing" :) I agree that TSC and her "coral is evil, but I'm not even going to talk about how I source my own diamonds and gold" article are a perfect example.
ReplyDeleteGreenwashing is a huge problem, and it`s only the tip of the iceberg! Pinkwashing is a newer term for companies that literally cash in on people wanting to support breast cancer research. It`s so sad!
ReplyDeleteMaking green choices and asking questions about products is good, but sometimes we need to probe a little deeper than the package.
Thank you for sharing this!
Everyone wants to seem hip, cool, and eco-conscious these days. But TSC is a bottom feeder trying to look like she gives a damn. She stinks so badly of phony it's reeking now!
ReplyDelete